Of course, we all remember Gerard Batten's report of last week on the costs of the EU. We do, that is. (I obviously do as I was running around with Robert Oulds trying to get people to write about it ....after Gerard's done all that work it's worth trying to get a bit of coverage.)
And of course we'd all be thrilled if all the newspapers wrote up the report, name checked Gerard, mentioned UKIP and so on. Which, sadly, of course they don't. But that's only one side of this whole political game. Sure, we want our party to win, we want our party to get lots of publicity.
But we also want to get our message across. Yes, of course it's better if the message and the party are linked but getting just the message across is still a win.
All of which is a lead up to this column in The Sun. What should we be doing about the current financial and economic problems? What's the very first suggestion for concrete action?
Let’s have a referendum on leaving the EU (saving: �65billion a year).
No, they don't mention us or Gerard. But in only a week that figure that he calculated has become a generally accepted fact in Britain's largest selling daily newspaper.
We'll accept that as a victory for getting the message across I think?