It costs £53,000 for every hour broadcast but under 160,000 people have watched it since broadcasting began in mid-September. Over 60,000 of those were in the first week.
This means that this lavishly funded European Union channel attracts less than 1200 viewers every day, from a potential audience of over 400 million.
It is, of course, the European Parliament's EuroparlTV. That's the web-TV service that will cost more than £32 million over four years, over £9,000 worth of vanity programmes for each and every MEP per annum.
1200 a day? For £32 million?
That's less traffic than my blog gets. No, not this party one, but my personal one, the one that's just me grumbling at the world.
They're really not getting very far in this bright new online world, are they?